Creativity and Communication

If you need any more reasons as to why creativity is good for us, read Paula Briggs’ article Creating is not just a ‘nice’ activity; it transforms, connects and empowers, in the Guardian (Thursday 17 March 2016)

Makers and creators across myriad disciplines will tell you that the importance of creativity remains grossly underrated, despite its social and economic significance.  As the age of technology strides forth, there is a creeping tendency to regard practical creativity as a rather frivolous pastime.  This view more than misses a trick about the importance of allowing room for creative exploration, which, among many other benefits, develops a cognitive tool essential to cross-sectoral innovation - the aptitude to think laterally.

An exploratory process hones the ability to ask questions and seek tangible solutions to conceptual, structural and aesthetic dilemmas; curiosity and experimentation are necessary approaches to the alteration of matter of any medium.  It is an adventure and can be an exhilarating one, particularly as the dilemma is finally dissolved.

Whether the maker makes in solitude or in a collaborative setting, a process of refinement occurs.  Paula Briggs’ description of engaging in “an argument with a lump of stuff”, brilliantly illustrates the potential for taut exchanges between maker and material, a wrestling with and negotiation of ideas to establish a suitable position. 

Such facets of communication manifested in the process of making are clear components of human discourse; counter-intuitive though it seems, the sustained practice of creativity may enable us to more lucidly convey our notions and ingenuity in a much broader sense, beyond the flexing of imagination.

Seline Johns